- Aisha Janae
- Sep 23, 2023
- 3 min read
I am so happy & full to express how I personally learned of SistaGirl & the path of discovery with designer & owner Rhonda Willingham.
It was a summer's day. My daughter and I were in our local libraries' children section conversing with one of our favorite librarians. The adults present we're discussing the coloring pages available for the children to color and discover. I thought out loud "I wish we had color pages available for the adults here." Illustrating is a great past time & helps calm and encourage my spirit.
Our librarian informed us of a brand called SistaGirl who creates coloring books for all ages.
SistaGirl honors the elegance & beauty of all women of color by hand crafting portrait illustrations ranging from greeting cards, 'women that rock' paper holders, t-shirts, journals & more!
A few days later, my friend and senior editor of a local online news magazine shared a social media post reporting SistaGirl's involvement in a local community event.
This was now the second occasion where SistaGirl was representing and I had to learn more.
I replied to the post; inspired to share how I learned of Sistagirl & how great the article including promotion of their products was.
Sistagirl responded to the post to collaborate on the movement of women of color everywhere.
I had immediate questions.
Behind The Posh (BTP): What is SistaGirl?
Rhonda Willingham (SistaGirl) : Sista Girl is the name of my brand. A “Sista” Is not the same as a “Sister”. A Sista is a spiritual connection. It is a special bond shared among women. A Sister is a biological bond. Sista Girl is a celebration of that bond. It started with greeting cards and has expanded into other items. All centered around celebrating our Sista’s ❤️.
BTP: When did the idea of Sista Girl manifest?
SistaGirl: The idea of Sista Girl came to be 10 plus years ago.
While doing research for my Masters Degree I built a research group around Black female CEO’s. I reached out to Black Women in Corporate America, sending them a questionnaire. The group was small at that time but these Women were so RECEPTIVE. They completed my questionnaire front to back plus included personal contact information. They made themselves fully accessible to me for further information and follow-up. I was so grateful and humbled by this response that I wanted to send them something to express my sincere gratitude as well as let them know how special I thought them to be.
I did not find what I was looking for on the shelf or I liked the front of the card but the text was not the occasion I was looking for.
It was then that I decided that there needed to be something more on the shelf and I would create what I was not finding. Upon completing my degree, I went to work creating and developing my line of greeting cards.
BTP: What is the purpose/mission of the SistaGirl brand?
SistaGirl :The mission of Sista Girl is to make women of color feel celebrated. Every time a Sista Girl girl envelope or package is opened they should feel special!! I set out to reach as many Sista’s as I can one card at a time!!
BTP: How can customers/clients purchase SistaGirl products?
SistaGirl :Locally they can be purchased at the following retail locations:
1. Oliver T’s (Grand Blanc, MI)
2. Vogt’s Flower’s and Gifts (Garland St. Downtown Flint, MI)
3. Comma Books and Social Hub (Downtown Flint, MI)
4. Totem Books (Downtown Flint, MI)
5. FIA Gift Shop (Flint Cultural Center, Flint, MI)
6. Rubina’s and Something Else Boutique
You can shop the entire product line on our website: sistagirlgreetingcards.com
BTP: How can we contact SistaGirl??
SistaGirl : SistaGirl can be contacted in the following ways:
Website: Sistagirlgreetingcards.com
Email: sistagirlcards@gmail.com
Facebook: Sista Girl Greeting cards
Instagram: @thesistagirl
The determination to provide quality, custom, & cherished art is embraced through the spiritual movement of SistaGirl.
Thank you Ms. Willingham for sharing SistaGirl with Behind The Posh & support SistaGirl by following the brands social media outlets & purchasing products locally or via their website.
Join Behind The Posh mailing list to stay informed of more brilliant brands & services offered by Behind The Posh.
Cheers!
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